Why are you in business? Are you doing everything you can to stay in business? Whether it be a product or service, it’s very likely that you’re in business to sell something. How do you do that?
If you are doing anything less than that, you’re losing money and many of your competitors are likely gaining that business instead. This is the fourth of a six part series, Five Action Items In Your Website Build. Choosing a Technology Provider and Copywriting Matters also preceded this post. Feel free to go back and read them if you’re on step one right now, then read on to learn how to sell more via the world wide web.
Your website needs to be more than a billboard and a product catalog is essential to it’s overall success. It needs to market to customers, and the way to do that is to show what you offer – in detail. This post outlines a variety of ways to accomplish this task.
Start with a product catalog. Products should be displayed on your site via a product catalog. The catalog may have categories and sub-categories depending on the size of it. Each product will have it’s own page, which includes exceptional product descriptions and product specs so the customer knows exactly what they are looking at. Going further yet, there should be ways to share these products via social networks and email to be most effective.
Sell online. Now that you have a product catalog that outlines your products and services, begin the process of going e-commerce. It’s one thing to show your products, and quite another to sell them online. In most cases, it’s a matter of using a reputable website company that knows the ins and outs of helping you set up a payment gateway and installing secure SSL so customers can buy directly from your website. Online sales are rising exponentially each year. Don’t be left behind.
Use various mediums. People learn in a variety of ways and the more ways you can get your message across, the better. Product videos provide an additional medium for showcasing products and services, as well as educating customers. Consider having a YouTube channel as part of your social media efforts, then embed recent videos onto your site.
Educational pages are key. You know more about your products and services than your customers. Use pages on your website to educate them about what you sell. It can eliminate unnecessary phone calls and questions. One of your educational pages can be a Frequently Asked Question page which is definitely a “work smarter” tactic. Policies and procedures pages and recent news also fall into the educational category. Most important, educational pages build credibility and trust.
Blog away. Having a blog on your site is one of the easiest additions that adds value and will help you sell more. If you are having a promotion or sale, blog about it, link back to your catalog, then post it on Facebook to create additional traffic. Use the blog as another way to educate. Be relational and show your customers who you are and what your business is about. Just the simple addition of a blog helps you grow organically through the search engines, as they’ll reindex your site each time you post something new. A blog is essential to growth and selling more.
Let customers sell for you. Customer stories and testimonials are great ways to both feature products and services and build credibility with potential customers. If a customer sends you an email or letter, ask if you can use it on your website. If they call you to say how much they love your product or service, ask if they’ll put it in writing for this purpose. This is an excellent and very simple way to sell more.
If you currently have a website that isn’t working for you, we’d love to talk to you. If you don’t have a site at all, then we really need to talk. Contact us today to see how Grey Suit Sites can help your business prosper and grow.