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Lyndsie Pfeifer

The Fight for Social Information

Posted on January 24th, 2014 by Lyndsie Pfeifer

Social media sites are competitive. No secret there. As a business you have to enter into that competition for exposure with your eyes wide open. So when truly is the best time to post on social media to reach the most potential customers?

The question really is much deeper than that. Think about this:

185836952Who is my audience? Who are you trying to target with your marketing depends on what type of business you own. If your audience is mostly working during the day, it may be better to post early in the morning or later in the afternoon when you can be sure they aren’t in the middle of morning staff meetings. If your target audience is college age students, it’s better to wait until later in the day to post. Common sense, right?

Timing isn’t everything. Social media is a great tool to get your brand out there. But bombarding your audience with spam, product advertising or boring posts, won’t win you many likes. Ensure your posts are frequent, engaging, spark conversation and are appropriate for your audience.

Use what you know. Facebook (as well as other social media) quickly caught on that companies use them for advertising. So do just that. Use the tools they give you,                                                           such as Insights on Facebook, to help you figure out the best time to post.

Most people (80%) between the ages of 18 and 44 get on their mobile device and look at social media between 6:30 and 8:30 when they first wake up, myself included. They also get online while eating meals and in the afternoon when they get off of work or school. However, like I said, social media sites are competitive. So, is the best time to post when the most potential customers are online? Maybe.

You also have to consider that is when everyone else is posting, and your post might not be seen. In the infinite hunger for social knowledge, your post might end up on the bottom or be overlooked completely because the newsfeed of the potential customer is simply overrun.

We’ve found it most effective to find the intersection of time when the most followers are online but not at peak hours. Then post away. We’ve had success with this strategy. Try it.

Use the tools on your social media site as well as knowledge of your target audience to find peak hours. Now find the times between those peak hours when the most people are online and post then. Keep in mind that the earlier you post, the more times the post gets shot to the top of the newsfeed when someone “likes” it.

Happy posting!

“Find the intersection of time when the most followers are online but not at peak hours.”