How many times have you gone to a site and used the “search” bar only to come up empty handed, dissatisfied and leave the page? You’re probably doing Search Engine Optimization, but have you thought about your internal site search? Making the most of your site’s search function can make or break a sale. Knowing this, it’s vital to understand what functions you should ABSOLUTELY have when it comes to searching.
Your website itself may have been perfected when it comes to search optimization. But what about your mobile site? That’s a completely different story. You have to think about such things as ensuring your pagenization uses enough white space for touch, ensure thumbnail images are clear, and ease of use. You HAVE to take advantage of showrooming your products on your mobile site just as much as you do the desktop version.
NO RESULTS FOUND.
Don’t make this mistake. Just don’t. There are ways to prevent it and you should take every precaution to make sure this doesn’t happen. It’s a buzz kill for sure and will kill the sale instantly. Combat this by handling misspellings and attempt to provide a partial match.
MAKE YOUR SEARCH BAR EASY TO FIND.
If someone can’t find WHERE to search, they can’t search to find a product to BUY. You can’t assume they are willing to peruse through every page and every product
to find what they are looking for. They NEED a search bar. Make sure it’s easy to find on your page template and put it on EVERY page. CLEARLY label the search bar so people know what it’s function is. You can even include a small image of a magnifying glass–the universal symbol for search.
MAKE YOUR SEARCH BOX FIELD LARGE.
Longer search box fields allow the user to visualize their input, which decreases the likelihood of errors. Your question should be, “How long should my search field be?” Only you can answer that. Look at your past searches on your site and set it a little longer that what a typical search is.
OFFER ADVANCED SEARCH OPTIONS IF WARRANTED.
Ensure your search box is simple and streamlined. Include multiple search fields if necessary such as a location dropdown. MAKE IT AS EASY AS POSSIBLE FOR PEOPLE TO FIND WHAT THEY ARE SEARCHING FOR.
That’s the bottom line.
Ensure people can find the search bar and that it actually does what it’s suppose to do.