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Heather Church

Five Action Items In Your Website Build

Posted on November 16th, 2012 by Heather Church

Does your website truly represent you, your business, your brand?

Do you even really know?

Can you look at it objectively, from a customer’s point of view?


There are so many tools out there to build websites these days, but with over 640 billion sites in the world, how do you stand out? With numbers like these, shouldn’t you take cues and tips from the experts? What are actionable items you should consider in your website build? In our last post, we detailed 7 important steps. Here are five more, as you continue to prioritize and plan. The list could go on and on. Additional posts will be forthcoming outlining each of the five steps in more detail.

1. Start with the right web development company for your business and needs.

It’s important to find a company that will listen to you and truly wants to see you succeed. Obviously, an impressive portfolio helps as well. The process of developing a website has many steps and is layered, at best. In it you must consider design, coding, search engine optimization (SEO), the ability to incorporate a blog (see #4 below), whether you will have control of the site through CMS (content management system/dashboard), hosting and more. You can parcel the work out if you choose, or you can go with one company that offers all aspects of website development and implementation. If the words above are confusing or foreign, it may be best to go with one company so you don’t have extra expenses at the end of the process. At Grey Suit Sites we complete all aspects of website development, taking the guesswork out for our customers.

2. Don’t underestimate the value of good copywriting.

Obviously, design is important for ascetic and functional reasons but copywriting is key. Good copywriting is what gets you found in the search engines. At the very least, it must be clean, concise and free of errors. But beyond that, the copy needs to tell your story and draw people in. Emotionally attracting readers is also essential, as well as including key words and phrases for your business/industry. Does your copy make the reader want to buy from you or do business with you? Did you include all necessary pages to educate, inform and tell your story? Remember the point in the first paragraph – over 640 billion websites in the world? Good copywriting is essential.

3. Showcase your products and services.

Do you sell products, a service, or both? In any case, a product catalog is essential to the success of your site. Your website needs to be more than a billboard. It needs to market to customers, and the way to do that is to show what you offer – in detail. There are a number of ways to accomplish this task:

  • Product pages including exceptional product descriptions and product specs
  • Videos
  • Educational pages
  • Blog content pertaining to products and services
  • Customer stories and testimonials
  • Frequently asked questions

4. Social media is key.

Facebook, Twitter, LinkedIn and Pinterest, where do you start? Having a presence on social media contributes to your overall web success. It does this a few different ways. It creates inbound and outbound links which assists in SEO, and gives you another place online to sell and to advertise the current “happenings” in your store or business. It allows you to connect on a personal level with potential customers. Social media helps you be “social” online. Beyond the social media channels, blogging is also a critical social media tool. Simply including a blog as a page on your website allows you to do all of the aforementioned things. A blog ups the SEO reward, as Google and other search engines are forced to re-index your site each time you publish new content. You’re talking to your customers in your store, over the phone and via email – a blog is a simple way to accomplish mass communication detailing new products, services, promotions, community involvement and so on.

5. Employ other marketing strategies.

Having a great website is not like “Field of Dreams” (think “if you build it, they will come”). While inbound marketing does a lot for your business, it is imperative to incorporate other marketing tactics to draw people to your site. Social media, as mentioned in the previous step is one of the ways to do that. Continue traditional marketing (possibly at a lower percentage), incorporating your website URL into it. Also include email marketing and mobile marketing as part of the equation. Continued overall success is dependent upon doing many things at once, evaluating, adjusting, and continuing to grow.

Whew! Exhausted much? Those five steps are a lot to consider and we’re just scratching the surface. Keep reading in the weeks ahead for more details about these five steps. If you’re looking to build a website, we’d love for you to contact us to see if we’d be a good fit for you, your business, and your brand. Until next time . . .