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The Carousel of the Homepage

Posted on May 9th, 2014 by Lyndsie Pfeifer

We LOVE rotating banners. We use them on almost every site we design. They are a great way to showcase what a business is about while making the site visually stimulating and drawing the consumer in. But here are some VERY important tips when using rotating banners to make them user friendly. And your NEED […]

Internal Site Search Optimization

Posted on April 18th, 2014 by Lyndsie Pfeifer

How many times have you gone to a site and used the “search” bar only to come up empty handed, dissatisfied and leave the page? You’re probably doing Search Engine Optimization, but have you thought about your internal site search? Making the most of your site’s search function can make or break a sale. Knowing […]

Know What They Want Before They Want It

Posted on April 11th, 2014 by Lyndsie Pfeifer

Ever wonder how your facebook account “knows” you like those Lululemon workout clothes because it just so “happens” happens to pop up in your newsfeed after you went the Lululemon website? Data can be collected literally in the blink of an eye. SNAP. Just like that. When consumers go to a site, it collects data […]

The Fight for Social Information

Posted on January 24th, 2014 by Lyndsie Pfeifer

Social media sites are competitive. No secret there. As a business you have to enter into that competition for exposure with your eyes wide open. So when truly is the best time to post on social media to reach the most potential customers? The question really is much deeper than that. Think about this: Who […]

What’s A Picture Worth?

Posted on January 23rd, 2013 by Heather Church

“Of all our inventions for mass communication, pictures still speak the most universally understood language.”  ~ Walt Disney Have you noticed the use of pictures lately around the web? Think back to your online experience just five years ago. How different was it from today? Consider social media alone.  Facebook used to be about “status […]

How Do You Sell More?

Posted on December 11th, 2012 by Heather Church

Why are you in business? Are you doing everything you can to stay in business? Whether it be a product or service, it’s very likely that you’re in business to sell something. How do you do that? Would you ever pay for billboard space without trying to sell something? What about television commercials that don’t […]

Copywriting Matters, A Lot!

Posted on November 30th, 2012 by Heather Church

Have you ever thought about copywriting and the importance of it? While there are several important aspects of a website, copywriting is the backbone. If you have a visually stimulating site, lots of social media engagement, and more inbound and outbound links than you can count, it’s nothing without the words that hold it together. […]

Choosing a Technology Provider

Posted on November 23rd, 2012 by Heather Church

This is the second in a six part series outlining five separate action steps in developing a web presence. Our first article, Five Action Items in Your Website Build, briefly detailed five steps to consider when embarking on a website project. Instead of labeling this post, Choosing a Website Company, we chose to title it […]

Five Action Items In Your Website Build

Posted on November 16th, 2012 by Heather Church

Does your website truly represent you, your business, your brand? Do you even really know? Can you look at it objectively, from a customer’s point of view?   There are so many tools out there to build websites these days, but with over 640 billion sites in the world, how do you stand out? With numbers […]