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Posted on January 23rd, 2013 by Heather Church

“Of all our inventions for mass communication, pictures still speak the most universally understood language.”¬† ~ Walt Disney Have you noticed the use of pictures lately around the web? Think back to your online experience just five years ago. How different was it from today? Consider social media alone. ¬†Facebook used to be about “status […]

Posted on December 27th, 2012 by Heather Church

If you have a website but aren’t promoting it anywhere, it’s not likely doing you much good. While some retailers still spend money on traditional advertising, others have ditched the old ways for those of today. Don’t get us wrong; traditional advertising isn’t inherently wrong. It has it’s place. If however, all of your hard […]

Posted on December 11th, 2012 by Heather Church

Why are you in business? Are you doing everything you can to stay in business? Whether it be a product or service, it’s very likely that you’re in business to sell something. How do you do that? Would you ever pay for billboard space without trying to sell something? What about television commercials that don’t […]

Posted on November 30th, 2012 by Heather Church

Have you ever thought about copywriting and the importance of it? While there are several important aspects of a website, copywriting is the backbone. If you have a visually stimulating site, lots of social media engagement, and more inbound and outbound links than you can count, it’s nothing without the words that hold it together. […]

Posted on November 23rd, 2012 by Heather Church

This is the second in a six part series outlining five separate action steps in developing a web presence. Our first article, Five Action Items in Your Website Build, briefly detailed five steps to consider when embarking on a website project. Instead of labeling this post, Choosing a Website Company, we chose to title it […]

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